Give Them Something to Talk About

“I had the best time!”, I learned so much”, “I met some cool people”. We have been hosting guest writers on our blog for a couple years now and one thing is for certain when people have a positive experience volunteering with an organization, they want to talk about it. These experiences have ranged from one-time events to longer relationships with an organization. We do not have data around the ripple that this causes for an organization or community, but it sure does make a person curious. Does this positive experience cause a person to donate? Does this cause other in their network to volunteer for the same organization or cause? Does it open the door for someone’s own volunteering story? Does it create a sense of community belonging that then shows up in other spaces? The data shows that word of mouth has significant impact on people’s behaviour in terms of consumerism so it does not seem like a far reach to think it can also impact an organization volunteer program. If we take the advice from the product and brand world and try to apply it to volunteerism here are some tips to utilize word of mouth in promoting volunteerism.
-Make sure volunteers feel connected. This can be through whatever means works for the culture of the organization- text, WhatsApp, Email, newsletter, live human moments etc. Listen to what they have to say.
-Ensure volunteers are in the loop about all the things the organization is up to. The special events, the fundraisers, the meetings, the accomplishments.
-Let people know when you are looking to engage more humans in your organization. Encourage them to share all the things with the people in their lives.
-Give all the humans who are engaging with your organization a fantastic reason to talk about the their experience by making it a good one.


If you are an organization based in Calgary, you have an awesome opportunity to work with The Africa Centre as they launch Ujima Fellowship Program. "The Ujima Fellowship is a leadership development program that aims to address structural racism and inequity by creating opportunities for diverse representation within policy-making entities. The purpose of the fellowship is to support young Black leaders between the ages of 18 - 35 who demonstrate a willingness to develop their leadership skills and want to serve within advisory or policy- making entities."
We welcome guest blog writer Josie Simon. Josie is a freelance writer with a BA in Political Science from the University of Calgary and a steadfast believer in the power of volunteering. Her journey has taken her from the vibrant lecture halls of the University of Calgary to the heart of our community, serving in roles like the Humour and Opinions Assistant for the Gauntlet Publications Society, the Director of Education and Outreach for the Women in Politics Club, and a student volunteer with the SU Campus Food Bank. These roles have deepened her conviction in service and advocacy, reinforcing the significant impact we can have through commitment and action.