Google Ads Specialist (Remote, Part Time)

------ About Right to Live
Right to Live Canada works to improve the lives of Canadians with disabilities by raising funds and driving action to meet essential needs—such as food, housing, and dignity—while advocating for systemic change. Through innovative, low-barrier fundraising and direct community impact, we address both current and historic inequities faced by the disability community. We believe every Canadian has the right to live with sufficient support and opportunity for a dignified, fulfilling life.

------ Your Impact
Google donates US $10k/month in Ad Grants credit to every eligible charity. You’ll turn that allowance into:
- steady monthly donors
- high-energy campaign-based drives
- a growing newsletter list
- broader reach for advocacy & education work

You’ll own strategy and day-to-day execution while collaborating with our content and Wix web teams. This is a non-profit in the start-up and development stage, so an ability to work from scratch is essential. Meanwhile, this also means you've huge freedom, a full ad grant to access and room to grow.

------ Core Responsibilities

- Oversee and optimize our Google Ad Grant—keyword research, ad copy, bid tuning, compliance.
- Coordinate with web devs to ensure paid-search landing pages in Wix are conversion-ready; recommend layout or copy tweaks.
- Map and track funnels (donation, newsletter, advocacy) by setting GA4 goals, Tag Manager events, and UTM conventions; request tech help when custom code is needed.
- Iterate relentlessly: A/B-test ads & pages, prune low-quality terms, and lift CTR, CPA, and ROAS.
- Report monthly using Google Data Studio (Looker Studio) templates—translate metrics into clear, actionable insights for staff and board.
- Advise the wider team on on-page SEO, Ad Grants policy changes, and future channel expansion (YouTube, Display, Performance Max).

------ How to Apply
Apply through Volunteer Connector or email volunteer@righttolive.ca